Double Booked

One of my bridesmaids is getting married 2 weeks after my wedding, June 5. I'm very excited for her wedding, it's going to be so nice! Her bridal shower is set for April 17. Yesterday, she told me that her (semi-distant) cousin, who is getting married May 1, just sent out invitations that her bridal shower is also April 17! From what I've gathered our (my friend's bridal party) invitations went out first. And they checked with the family to confirm that nothing was going on.
1st... why is this other chicks shower 2 weeks before her wedding?
2nd... who does that?
I just feel for her. Now, the family members have to decide between which to go to. That's no fun.